What is Innovation and can businesses encourage it Essay Example for Free

What is Innovation and can businesses encourage it Essay Innovation in business is the application of new ideas in any business process. This includes the products produced and the firm’s processes. It is therefore important for business to encourage innovation to enable them to be sustainable in the market in the long run CITATION Mar98 l 1033 (Mark, 1998). Marketing Research One of the key themes of marketing is for an organization to efficient, timely and customer-centered care and allows customers to easily make the right decisions. Marketing places emphasis on organizations sharing information with each other and working together in secure areas. It also provides updated information on highly specialized matters that are to be delivered immediately to the right place. Marketing is the source for all information for step-change in service delivery. Fairness is a key theme of the legal and ethical frame works of marketing. It proposes that consumers will likely compare their situations with other customers to ensure fairness. Fairness enables marketers to predict the responses of consumers to marketing actions. Marketers should able to differentiate between procedural and distributive justice to understand how consumers perceive fairness. Making fair decisions requires marketers to have forethought and intelligence to make a sale. It is wise to develop the moral fibers of fairness, because ethical problems often bite into profits CITATION She07 l 1033 (Shelton, Epstein, Davila, 2007). For example it is unethical to sell a product or service to consumers at different prices, with an aim of gaining financial advantage. When conducting a marketing transaction, it is unethical to charge an unreasonable price to a consumer. Every consumer expects to be treated fairly as this reflects on the overall corporate image of an organization. Ethical marketing efforts and decisions should suit and meet the needs of consumers, business partners and suppliers. Competitive analysis is essential in marketing as it helps a company to access any competitive threats to its development and penetration of the walk-in market. The organization is bound to enjoy a significant competitive advantage over any competitor who would try to penetrate the walk-in market. This assessment which is based upon  the company’s source of competitive edge stems from extensive customer list, qualified management personnel, in-depth knowledge and expertise of the marketing industry. An example of t his is the marketing research conducted by Apple Inc. before the rolling out of their products into the global market. They conduct thorough research on the consumers and come up with innovative products for the customers CITATION Jas09 l 1033 (Jason, Kenneth, Greg, 2009). Research and Development Marketing mix-promotional strategies also contribute to successful implementation with the right marketing delivered to the right consumers at the right time. Marketing has to be on-going to strengthen interest and promotional and multi-level to draw attention to progress of the company. Success of a company will depend on the support and contributions the partner organizations that are involved. The contribution and support succeeds if the individual partner companies feel they have benefits from the collaboration. Target Market is a key deliverable in marketing that can be used by Apple Inc. to establish an appropriate market for each segment. For maximum effectiveness, marketing to their clients should be targeted carefully to suit each of them comfortably. It must also be a frequent, consistent and on-going process throughout the lifecycle of the zoo. The available information has to be up-to-date and reliable. Apple can segment its market by focusing on the demographic variables of its clients. These include social class, gender, income, age and family lifecycle. This will give them competitive advantage since there will be a wide variety of data that will make it possible to measure consumer preferences for the activities in the zoo. Segmenting the target market based on demographic variables, will have a direct impact on the interests of the clients in zoo services CITATION How10 l 1033 (How is Google innovative? , 2010). The mechanisms for target marketing should be selected from the zoo sources depending on the audience and objectives each marketing piece. This will give the marketing team at Apple Inc. a thorough understanding of how often and how their clients use their services. Apple Inc.’s target market should be based on social class. This will ensure maximum effectiveness which is important since it reinforces the value of the benefits and gaining additional support. The using social class as their target market is to effect information sharing and to develop an effective collaborative model that can be replicated across its diverse services. Target marketing will allow the marketing team to maintain the effectiveness of its services through transition and influence clients of their target market to participate through the forums and avenues provided. Staff Benefits There are several benefits of innovation to the staff of any business. Of particular importance is the freedom of expression where the staffs are allowed to be creative and offer some of their ideas to the management. In the process of doing so it makes the staff motivated as it makes them part of the process of creation of ideas in the business. Google Inc. for instance allows its employees and staff to participate in the innovative process hence the creation of some of its successful products. In conclusion this essay explore the importance of innovativeness in any business and how it propels the business to unlevelled heights of success as seen in the example of Apple Inc. and Google CITATION She07 l 1033 (Shelton, Epstein, Davila, 2007). References Forrant, R. (2011). Approaches to Sustainable Development: The Public University in the Regional Economy. Massachusetts : Univ of Massachusetts Press. How is Google innovative? . (2010). Retrieved 2014, from Netease: http://money.163.com/10/0331/10/633K6P9700253VNE.html Jason, D., Kenneth, L., Greg, L. (2009). Who captures value in a global innovation network? : the case of Apples iPod. Mark, R. (1998). The definition and measurement of innovation Report No. 10-98. Melbourne: Melbourne institute working paper. Shelton, R. D., Epstein, M. J., Davila, T. (2007). The Creative Enterprise. New York: Greenwood Publishing Group. Thomas, H. (2008). Reverse Engineering  Google’s Innovation  Machine. Source document

Staying Connected Essay -- Technology, Social Medias, Smart Phones

What is the first thing we do when we get on our smart phone? Check Facebook, Twitter, and Instagram. It is amazing how society stays connected today. With the technology we have, social networking has reached new heights in popularity and usefulness. The applications to social media are endless; from sharing pictures, songs, microblogging, and online dating, there is something in it for everyone. With the endless possibilities of social media, people can use it as a wonderful thing or abuse it to become a bad thing. With great power comes great responsibility, and social media is no exception to the rule. Social media can have a negative impact on society for several reasons. One of the first and main issues is privacy. People put so much information on the internet that they would never tell a stranger. People put questionable pictures on Facebook that are later regretted when viewed by an employer or boss. On Facebook people fill out biographies of themselves from date of birth all the way to where they live. They might as well put their social security number on there for anyone to see. The number of identity thieves has risen drastically over the past decade. With internet stalkers looking up and knowing everything about their victims, it is easier than ever to steel someone’s identity. Another problem with putting information on the internet is that companies take this information and sell it for advertising purposes. From a sales person’s view, this is the perfect opportunity to save money. Marketing teams have been trying to figure out how to specifically target each potential customer as cheaply as possible. Today they have figured out the key to this: social media. Have you ever wondered how the advertisement that pops... ...ocial media has redefined the way we live, for better or worse. It has the potential to be one of the greatest inventions in history. But until citizens become responsible as a whole, we cannot handle this power quite yet. Overall social media does more harm than good today, but with future corrections and revisions this could change for the good of mankind. Works Cited Lee, Ellen. â€Å"Social Sites Are Becoming Too Much of a Good Thing.† San Francisco Chronicle (2006) Rpt. in Issues across the Disciplines. Ed. Jennifer Pickel. Vol. #11. New York City: The City University of New York LaGuardia College, 2011. 152-55. Print. McCarthy, Ellen. â€Å"Oh, What a Tangled Online Dating Web We Weave.† Washington Post, 2009. Rpt. in Issues across the Disciplines. Ed. Jennifer Pickel. Vol. #11. New York City: The City University of New York LaGuardia College, 2011. 152-55. Print.

Application Letter full block Essay

Chemical Merchants Company 100 B Dry Gutch Alley Makati City [City/State/Zip] Rainiebelle A. Biag 412 Blk 9A Lot 57 Brgy. N. Virata San Jose G. M. A Cavite 09099945141 rainiebellebiag@rocketmail. com Ms. Hendrix Rose Quinikis, I am writing to you to express my interest in the Business Development Representative position currently available at Chemical Merchants Company. I believe that I am an excellent fit for this position, given that I am a business management major in marketing management graduate, I have the independence and entrepreneurial skills that is required for a business development representative, I can take charge in encouraging revenue and cross-selling products to potential customers and clients that already exist and I know that my skills and qualifications prove my ability to fill that role. In the job description for the position that Chemical Merchants posted, there were some requirements that stood out to me. A Marketing Management Graduate. Required to manage office efficiency through support of systems and staff, setting clear objectives, and completing tasks with a deadline. Exceptional professional interpersonal skills a must, as the right. Can take charge in encouraging revenue and cross-selling products. My background and career goals seem to match your job requirements well. I am confident that I can perform the job effectively. Furthermore, I am genuinely interested in the position and in working for Chemical Merchants Company. Your firm has an excellent reputation and comes highly recommended to me I believe that after you have reviewed my application and resume you will see that I possess an excellent skill set which matches your requirements perfectly. If you have any further questions or require additional documentation, please feel free to contact me. Thank you for your time and consideration. Respectfully, Rainiebelle A. Biag

Hitlers Statement Before His Suicide

On April 29, 1945, in his underground bunker, Adolf Hitler readied himself for death. Instead of surrendering to the Allies, Hitler had decided to end his own life. Early in the morning, after he had already written his Last Will, Hitler wrote his Political Statement. The Political Statement is made up of two sections. In the first section, Hitler lays all blame on International Jewry and urges all Germans to continue fighting. In the second section, Hitler expels Hermann Gà ¶ring and Heinrich Himmler and appoints their successors. The following afternoon, Hitler and Eva Braun committed suicide. Part 1 of Hitlers Political Statement More than thirty years have now passed since I in 1914 made my modest contribution as a volunteer in the first world war that was forced upon the Reich. In these three decades I have been actuated solely by love and loyalty to my people in all my thoughts, acts, and life. They gave me the strength to make the most difficult decisions which have ever confronted mortal man. I have spent my time, my working strength, and my health in these three decades. It is untrue that I or anyone else in Germany wanted the war in 1939. It was desired and instigated exclusively by those international statesmen who were either of Jewish descent or worked for Jewish interests. I have made too many offers for the control and limitation of armaments, which posterity will not for all time be able to disregard for the responsibility for the outbreak of this war to be laid on me. I have further never wished that after the first fatal world war a second against England, or even against America, should break out. Centuries will pass away, but out of the ruins of our towns and monuments the hatred against those finally responsible whom we have to thank for everything, International Jewry and its helpers, will grow. Three days before the outbreak of the German-Polish war I again proposed to the British ambassador in Berlin a solution to the German-Polish problem — similar to that in the case of the Saar district, under international control. This offer also cannot be denied. It was only rejected because the leading circles in English politics wanted the war, partly on account of the business hoped for and partly under influence of propaganda organized by International Jewry. I have also made it quite plain that, if the nations of Europe are again to be regarded as mere shares to be bought and sold by these international conspirators in money and finance, then that race, Jewry, which is the real criminal of this murderous struggle, will be saddled with the responsibility. I further left no one in doubt that this time not only would millions of children of Europes Aryan people die of hunger, not only would millions of grown men suffer death, and not only hundreds of thousands of women and children be burnt and bombed to death in the towns, without the real criminal having to atone for this guilt, even if by more humane means. After six years of war, which in spite of all setbacks, will go down one day in history as the most glorious and valiant demonstration of a nations life purpose, I cannot forsake the city which is the capital of this Reich. As the forces are too small to make any further stand against the enemy attack at this place and our resistance is gradually being weakened by men who are as deluded as they are lacking in initiative, I should like, by remaining in this town, to share my fate with those, the millions of others, who have also taken upon themselves to do so. Moreover I do not wish to fall into the hands of an enemy who requires a new spectacle organized by the Jews for the amusement of their hysterical masses. I have decided therefore to remain in Berlin and there of my own free will to choose death at the moment when I believe the position of the Fà ¼hrer and Chancellor itself can no longer be held. I die with a happy heart, aware of the immeasurable deeds and achievements of our soldiers at the front, our women at home, the achievements of our farmers and workers and the work, unique in history, of our youth who bear my name. That from the bottom of my heart I express my thanks to you all, is just as self-evident as my wish that you should, because of that, on no account give up the struggle, but rather continue it against the enemies of the Fatherland, no matter where, true to the creed of a great Clausewitz. From the sacrifice of our soldiers and from my own unity with them unto death, will in any case spring up in the history of Germany, the seed of a radiant renaissance of the National Socialist movement and thus of the realization of a true community of nations. Many of the most courageous men and women have decided to unite their lives with mine until the very last. I have begged and finally ordered them not to do this, but to take part in the further battle of the Nation. I beg the heads of the Armies, the Navy and the Air Force to strengthen by all possible means the spirit of resistance of our soldiers in the National Socialist sense, with special reference to the fact that also I myself, as founder and creator of this movement, have preferred death to cowardly abdication or even capitulation. May it, at some future time, become part of the code of honor of the German officer — as is already the case in our Navy — that the surrender of a district or of a town is impossible, and that above all the leaders here must march ahead as shining examples, faithfully fulfilling their duty unto death. Part 2 of Hitlers Political Statement Before my death I expel the former Reichsmarschall Hermann Gà ¶ring from the party and deprive him of all rights which he may enjoy by virtue of the decree of June 29th, 1941; and also by virtue of my statement in the Reichstag on September 1st, 1939, I appoint in his place Grossadmiral Dà ¶nitz, President of the Reich and Supreme Commander of the Armed Forces. Before my death I expel the former Reichsfà ¼hrer-SS and Minister of the Interior Heinrich Himmler, from the party and from all offices of State. In his stead I appoint Gauleiter Karl Hanke as Reichsfà ¼hrer-SS and Chief of the German Police, and Gauleiter Paul Giesler as Reich Minister of the Interior. Gà ¶ring and Himmler, quite apart from their disloyalty to my person, have done immeasurable harm to the country and the whole nation by secret negotiations with the enemy, which they have conducted without my knowledge and against my wishes, and by illegally attempting to seize power in the State for themselves. . . . Although a number of men, such as Martin Bormann, Dr. Goebbels, etc., together with their wives, have joined me of their own free will and did not wish to leave the capital of the Reich under any circumstances, but were willing to perish with me here, I must nevertheless ask them to obey my request, and in this case set the interests of the nation above their own feelings. By their work and loyalty as comrades they will be just as close to me after death, as I hope that my spirit will linger among them and always go with them. Let them be hard but never unjust, but above all let them never allow fear to influence their actions, and set the honor of the nation above everything in the world. Finally, let them be conscious of the fact that our task, that of continuing the building of a National Socialist State, represents the work of the coming centuries, which places every single person under an obligation always to serve the common interest and to subordinate his own advantage to this end. I demand of all Germans, all National Socialists, men, women and all the men of the Armed Forces, that they be faithful and obedient unto death to the new government and its President. Above all I charge the leaders of the nation and those under them to scrupulous observance of the laws of race and to merciless opposition to the universal poisoner of all peoples, International Jewry. Given in Berlin, this 29th day of April 1945, 4:00 A.M. Adolf Hitler [Witnesses]Dr. Joseph GoebbelsWilhelm BurgdorfMartin BormannHans Krebs * Translated in the Office of United States Chief of Counsel for the Prosecution of Axis Criminality, Nazi Conspiracy and Aggression, Government Printing Office, Washington, 1946-1948, vol. VI, pg. 260-263.

Disease and Nutrition - Free Essay Example

Sample details Pages: 4 Words: 1212 Downloads: 10 Date added: 2019/02/20 Category Health Essay Level High school Tags: Nutrition Essay Did you like this example? Part I: The Diet The present paper will focus on Case 001 with the goal to analyze the patient’s nutrition and provide recommendations. At first glance, there is not enough information to determine the individual’s daily protein intake. However, it can be concluded that the patient eats excessive amounts of carbohydrates and fats daily as his diet consists primarily of fast food. Don’t waste time! Our writers will create an original "Disease and Nutrition" essay for you Create order Foods that are high in sugar and fat are unhealthy for the patient since he suffers from hypertension and type II diabetes. These medical conditions are greatly influenced by one’s diet and can be caused by high fat and sugar intake. J.W. is 6 feet tall and weighs 230lb, with a BMI of 31.2. The high BMI indicates obesity, which contributes to type II diabetes and hypertension and impairs the effectiveness of treatment. Interestingly, J.W.’s diet meets the RDA for five or more micronutrients. Setiawan et al. (2016) argue that, while frying does in fact damage some micronutrients, it also enhances others. First, it has little or no impact on protein, which means that a person eating fast food each day might still have enough protein in their diet (Setiawan et al., 2016). Secondly, frying enhances dietary fiber content due to the formation of resistant starch. Setiawan et al. (2016) add that fried foods can be a great source of thiamine, vitamin C, and vitamin E. Nevertheless, it is important to note that some crucial micronutrients, such as unsaturated fatty acids and some antioxidants, are lost during the frying process. Thus, although the patient may be obtaining enough protein, dietary fiber, vitamin C, thiamine, and vitamin E, his intake of saturated fat, sugar, and calories is too high for his age and medical condition. Part II: Disease and Nutrition As stated above, the patient’s diet negatively affects his health condition. Olawuyi and Adeoye (2018) confirm that non-communicable diseases are mainly brought on by lifestyle choices. For instance, obesity, which is J.W.’s main health concern, is caused by excessive calorie intake. Rightfully, the patient has been asked to reduce weight by losing one pound every week for the next three months. Since there is no cure for diabetes and hypertension, the patient will have to manage the conditions throughout his life using medication and proper nutrition. Hypertension and diabetes are also linked to excessive consumption of fats and carbohydrates. If the patient continues to eat fast foods, he will not lose weight, and this will negatively affect the management of his conditions. For example, a high level of fat in J.W.’s diet will lead to excessive blood cholesterol, which causes fatty deposits in blood vessels, thus increasing blood pressure and cardiovascular ris ks. Excessive consumption of carbohydrates is also evident in J.W.’s case. Most types of fast food include fried potatoes and some kind of fried meat (e.g., chicken, pork, beef, etc.). As the share of potatoes in one portion is larger than the share of meat, the patient eats more carbohydrates than any other type of food. While high fat consumption influences cardiovascular health, the increased intake of carbohydrates affects diabetes type II pathophysiology. As Lee et al. (2018) explain, insulin helps to control blood sugar levels by breaking down carbohydrates. However, as J.W. suffers from type II diabetes, his cells have reduced sensitivity to insulin, or insulin resistance, which means that eating too many carbohydrates results in unhealthy blood glucose levels. Based on the information above, the patient should eat foods that are rich in fiber, such as fresh fruits and vegetables, as they will make him feel fuller. This will help J.W. to maintain the recommended calorie deficit, leading to weight loss. Replacing high-sugar foods with complex carbohydrates, such as whole grains, will also help the patient to control blood sugar levels. In order to reduce the amount of fat in his diet, J.W. should try to prepare most meals at home with little to no oil, and substitute butter or frying oil for cold pressed olive oil, which is low in saturated fat and high in omega acids. Additionally, the type of food J.W. eats influences the effectiveness of his medications. Currently, the patient takes 500mg Metformin twice daily for diabetes, 200 mg Metroprolol daily for hypertension, and a multivitamin. The first two drugs (metformin and metroprolol) have several side effects. For example, Metformin serves to decrease insulin resistance but may cause stomach upset and diarrhea if a patient does not maintain a healthy diet. Metroprolol can cause vomiting, constipation, heartburn, and stomach upset, the probability of which also increases with an unhealthy diet. To reduce the possibility of experiencing side effects, doctors typically recommend that patients who take these drugs refrain from foods that are high in fat and sugar and increase their daily fiber intake to normalize bowel function and promote healthy elimination. Part III: Patient Education The patient’s BMI is 31.2, and his Basal Metabolic Rate (BMR) is 1,891 calories. His CHO, PRO, and fat needs are 190-220, 83-104, and 45-70 grams per day, respectively. It would also be useful to calculate the recommended intake of certain nutrients, including sodium and calcium. A viable nutritional plan can be made from this information. The table below is a seven-day diet plan that the patient can use. This diet is based on the meal plan suggested by Zacharia and Pletcher (2016) for patients with type II diabetes. Day Breakfast Lunch Dinner Monday: Cream cheese-stuffed French toast Salmon salad with white beans Grilled fish with a side of fresh or steamed vegetables Tuesday: Oatmeal with apples and Greek yogurt Roasted turkey meat with cranberry sauce and steamed vegetables Steamed fish with vegetables Wednesday: Oatmeal, almond milk and fruit smoothie Pasta with chicken breast meat, tomato, and spinach Grilled turkey burgers Thursday: Veggie and goat cheese scramble Chicken and fresh vegetable salad served in pita bread Jamaican pork tenderloin with lemony green beans Friday: Granola with nuts, seeds, and dried fruit Salad with fresh vegetables, quinoa, and parsley Beef and rice stuffed peppers Saturday: Homemade muffins with bananas and pecans Homemade hummus with celery sticks and carrots Chicken tortilla soup Sunday: Tomato and Basil Frittata Butternut squash and carrot soup Grilled shrimp skewers with steamed vegetables (Source: Zacharia Pletcher, 2016). Additionally, there are three SMART goals that can help the patient to adhere to a healthy lifestyle and become healthier. The first goal is to lose 1lb per week, totaling to 4-5lbs every month. By reaching this goal through healthy eating and regular exercise, J.W. will be able to improve his BMI, reduce blood sugar levels, and control hypertension. Secondly, it is recommended that the patient spreads carbohydrates evenly throughout the day. While adhering to the given meal plan, J.W. can distribute carbohydrates through portion control, which is a strategy used by nurses in inpatient settings to control the patients’ nutrition. Thus, the specific SMART goal will be to eat 15% of daily carbohydrates with every meal. Finally, the third SMART goal is to eat at least two servings of lean protein on a daily basis. The main reason for this is that lean protein, such as fish, turkey, or chicken breast, creates a feeling of fullness, thus helping patients to adhere to their meal pla n and achieve their goal weight.

Case Study on Bp Oil Spill - 816 Words

GROUP PROJECT- CASE STUDY | A report submitted in partial fulfillment of the course | | MODERN INVESTMENT PORTFOLIO MANAGEMENT | INSTRUCTORS: PROF. S.K. BARUA PROF. J.R. VARMAACADEMIC ASSOCIATE: MS. VAISHALI SATTAREPORT PREPARED BYGROUP 12MEENAKSHI DEOGAM M. SHYAMNIMISHA SAXENARAGHAV YADAVROHAN ANANDDATE OF SUBMISSION: 24TH AUGUST, 2010 | | Effect of BP oil spill and subsequent market reaction on the assets of pension funds and mutual funds Case Facts:- * 20th April 2010 – an explosion caused by blowout on Deepwater Horizon rig kills 11 crewman (including 9 Transocean employees) and ignites a fireball visible from 35 miles. * Deepwater Horizon was leased to BP†¦show more content†¦[www.bp.com] * BP plans to sell assets for up to $30 billion over the next 18 months, primarily in the upstream business, and selected on the basis that they are worth more to other companies than to BP [http://www.bp.com/extendedgenericarticle.do?categoryId=2012968contentId=7063921] * BP sells assets to cover oil spill costs [http://in.reuters.com/article/idINIndia-50431020100727 *Show MoreRelatedBp Oil Spill Case Study1237 Words   |  5 PagesBP Oil Spill Case Study Brooke Campbell Lander University ere several factors that contributed to the accident: †¢ Valve Failure: The pipe was sealed in two different ways. The pipe was filled with cement and it also had two different valves to stop the flow of gas and oil. All of the valves did not operate correctly, causing the oil and gas to go up through the pipe and head towards the surface. †¢ Leak was spotted too late: The crew at the surface should have been able to see or detect thatRead MoreCase Study: BP and the Gulf of Mexico Oil Spill3602 Words   |  15 Pages......................................................2 Do you agree with Tony Hayward’s quote at the end of the case? .................................................................2 Was this disaster strictly a BP failure or an industry accident?........................................................................2 What factors affect the competitive environment of the oil industry? ...........................................................2 Question 2 ...............................Read MoreBp And The Gulf Of Mexico Oil Spill Case Study3246 Words   |  13 Pages BP and the Gulf of Mexico Oil Spill Case Study Tamatha French Management 6000 Hawaii Pacific University â€Æ' Introduction and Background On April 20, 2010, the petroleum industry suffered the largest maritime disaster oil spill in its history known as the Deepwater Horizon oil spill. 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Our text stated that this type of negligenceRead MoreDear Ceo And Board Of Trustees Essay1289 Words   |  6 Pagesand Board of Trustees Introduction As you are aware, on April 20, 2010, explosions occurred in the Gulf of Mexico sinking the Deepwater Horizon oil rig and tragically killed 11 people This oil spill is now considered the worst oil spill in United States history. During the search and rescue, an underwater camera was discovered which revealed a leak in the BP pipeline. Because the well is located approximately 5,000 feet beneath the deep, dark sea with temperatures just above freezing and extremelyRead MoreSocial, Cultural and Environmental Responsibility of Corporate Business Leaders1482 Words   |  6 PagesReview This study investigates corporate social responsibilities. We begin by introducing the concept of CSR and the concept of Sustainable Development, than we emphasize on the importance of the two concepts, we also show a case study of a company that didn’t take these values into consideration, the impact of the company’s behavior on the company itself and on the stakeholders as well, and finally we conclude the study by a critical opinion and some recommendations. This study was based onRead MoreWhy Law And Ethics Should Be Legal1501 Words   |  7 Pagesethics would be the recent oil spill. The third-largest energy company that produces about 3.8 million barrels of oil and gas per day and also owns 22,400 service stations over the world is the company, BP. However, on April 20th, 2010, that same company created one of the greatest oil spill disasters recorded in the U.S. history in the Gulf of Mexico. The Deepwater Horizon oil rig explosion caused the deaths of 11 workers, injured 17 workers as well as a humungous oil spill in the Gulf of Mexico,

Part Four Chapter X Free Essays

X At nine o’clock on the morning of the election for Barry’s seat, Parminder left the Old Vicarage and walked up Church Row to the Walls’ house. She rapped on the door and waited until, at last, Colin appeared. There were shadows around his bloodshot eyes and beneath his cheekbones; his skin seemed to have thinned and his clothes grown too big. We will write a custom essay sample on Part Four Chapter X or any similar topic only for you Order Now He had not yet returned to work. The news that Parminder had screamed confidential medical information about Howard in public had set back his tentative recovery; the more robust Colin of a few nights ago, who had sat on the leather pouffe and pretended to be confident of victory, might never have been. ‘Is everything all right?’ he asked, closing the door behind her, looking wary. ‘Yes, fine,’ she said. ‘I thought you might like to walk down the church hall with me, to vote.’ ‘I – no,’ he said weakly. ‘I’m sorry.’ ‘I know how you feel, Colin,’ said Parminder, in a small tight voice. ‘But if you don’t vote, it means they’ve won. I’m not going to let them win. I’m going to go down there and vote for you, and I want you to come with me.’ Parminder was effectively suspended from work. The Mollisons had complained to every professional body for which they could find an address, and Dr Crawford had advised Parminder to take time off. To her great surprise, she felt strangely liberated. But Colin was shaking his head. She thought she saw tears in his eyes. ‘I can’t, Minda.’ ‘You can!’ she said. ‘You can, Colin! You’ve got to stand up to them! Think of Barry!’ ‘I can’t – I’m sorry – I †¦Ã¢â‚¬â„¢ He made a choking noise and burst into tears. Colin had cried in her surgery before now; sobbed in desperation at the burden of fear he carried with him every day of his life. ‘Come on,’ she said, unembarrassed, and she took his arm and steered him through to the kitchen, where she handed him kitchen roll and let him sob himself into hiccups again. ‘Where’s Tessa?’ ‘At work,’ he gasped, mopping his eyes. There was an invitation to Howard Mollison’s sixty-fifth birthday party lying on the kitchen table; somebody had torn it neatly in two. ‘I got one of those, as well,’ said Parminder. ‘Before I shouted at him. Listen, Colin. Voting – ‘ ‘I can’t,’ whispered Colin. ‘ – shows them they haven’t beaten us.’ ‘But they have,’ said Colin. Parminder burst out laughing. After contemplating her with his mouth open for a moment, Colin started to laugh too: a big, booming guffaw, like the bark of a mastiff. ‘All right, they’ve run us out of our jobs,’ said Parminder, ‘and neither of us wants to leave the house but, other than that, I think we’re in very good shape indeed.’ Colin took off his glasses and dabbed his wet eyes, grinning. ‘Come on, Colin. I want to vote for you. It isn’t over yet. After I blew my top, and told Howard Mollison he was no better than a junkie in front of the whole council and the local press – ‘ He burst out laughing again and she was delighted; she had not heard him laugh so much since New Year, and then it had been Barry making him do it. ‘ – they forgot to vote on forcing the addiction clinic out of Bellchapel. So, please. Get your coat. We’ll walk down there together.’ Colin’s snorts and giggles died away. He stared down at the big hands fumbled over each other, as if he were washing them clean. ‘Colin, it’s not over. You’ve made a difference. People don’t like the Mollisons. If you get in, we’d be in a much stronger position to fight. Please, Colin.’ ‘All right,’ he said, after a few moments, awed by his own daring. It was a short walk, in the fresh clean air, each of them clutching their voter registration cards. The church hall was empty of voters apart from themselves. Each put a thick pencil cross beside Colin’s name and left with the sense that they had got away with something. Miles Mollison did not vote until midday. He paused at his partner’s door on the way out. ‘I’m off to vote, Gav,’ he said. Gavin indicated the telephone pressed against his ear; he was on hold with Mary’s insurance company. ‘Oh – right – I’m off to vote, Shona,’ said Miles, turning to their secretary. There was no harm in reminding them both that he was in need of their support. Miles jogged downstairs and proceeded to the Copper Kettle, where, during a brief post-coital chat, he had arranged to meet his wife so that they could go down to the church hall together. Samantha had spent the morning at home, leaving her assistant in charge at the shop. She knew that she could no longer put off telling Carly that they were out of business, and that Carly was out of a job, but she could not bring herself to do it before the weekend and the concert in London. When Miles appeared, and she saw his excited little grin, she experienced a rush of fury. ‘Dad not coming?’ were his first words. ‘They’re going down after closing time,’ said Samantha. There were two old ladies in the voting booths when she and Miles got there. Samantha waited, looking at the backs of their iron-grey perms, their thick coats and their thicker ankles. That was how she would look one day. The more crooked of the two old women noticed Miles as they left, beamed, and said, ‘I’ve just voted for you!’ ‘Well, thank you very much!’ said Miles, delighted. Samantha entered the booth and stared down at the two names: Miles Mollison and Colin Wall, the pencil, tied to the end of a piece of string, in her hand. Then she scribbled ‘I hate bloody Pagford’ across the paper, folded it over, crossed to the ballot box and dropped it, unsmiling, through the slot. ‘Thanks, love,’ said Miles quietly, with a pat on her back. Tessa Wall, who had never failed to vote in an election before, drove past the church hall on her way back home from school and did not stop. Ruth and Simon Price spent the day talking more seriously than ever about the possibility of moving to Reading. Ruth threw out their voter registration cards while clearing the kitchen table for supper. Gavin had never intended to vote; if Barry had been alive to stand, he might have done so, but he had no desire to help Miles achieve another of his life’s goals. At half-past five he packed up his briefcase, irritable and depressed, because he had finally run out of excuses not to have dinner at Kay’s. It was particularly irksome, because there were hopeful signs that the insurance company was shifting in Mary’s favour, and he had very much wanted to go over and tell her so. This meant that he would have to store up the news until tomorrow; he did not want to waste it on the telephone. When Kay opened the door to him, she launched at once into the rapid, quick-fire talk that usually meant she was in a bad mood. ‘Sorry, it’s been a dreadful day,’ she said, although he had not complained, and they had barely exchanged greetings. ‘I was late back, I meant to be further on with dinner, come through.’ From upstairs came the insistent crash of drums and a loud bass line. Gavin was surprised that the neighbours were not complaining. Kay saw him glance up at the ceiling and said, ‘Oh, Gaia’s furious because some boy she liked back in Hackney has started going out with another girl.’ She seized the glass of wine she was already drinking and took a big gulp. Her conscience had hurt her when she called Marco de Luca ‘some boy’. He had virtually moved into their house in the weeks before they had left London. Kay had found him charming, considerate and helpful. She would have liked a son like Marco. ‘She’ll live,’ said Kay, pushing the memories away, and she returned to the potatoes she was boiling. ‘She’s sixteen. You bounce at that age. Help yourself to wine.’ Gavin sat down at the table, wishing that Kay would make Gaia turn the music down. She had virtually to shout at him over the vibration of the bass, the rattling saucepan lids and the noisy extractor fan. He yearned again for the melancholy calm of Mary’s big kitchen, for Mary’s gratitude, her need for him. ‘What?’ he said loudly, because he could tell that Kay had just asked him something. ‘I said, did you vote?’ ‘Vote?’ ‘In the council election!’ she said. ‘No,’ he replied. ‘Couldn’t care less.’ He was not sure whether she had heard. She was talking again, and only when she turned to the table with knives and forks could he hear her clearly. ‘†¦ absolutely disgusting, actually, that the parish is colluding with Aubrey Fawley. I expect Bellchapel will be finished if Miles gets in †¦Ã¢â‚¬â„¢ She drained the potatoes and the splatter and crash drowned her temporarily again. ‘†¦ if that silly woman hadn’t lost her temper, we might be in with a better shot. I gave her masses of stuff on the clinic and I don’t think she used any of it. She just screamed at Howard Mollison that he was too fat. Talk about unprofessional †¦Ã¢â‚¬â„¢ Gavin had heard rumours about Dr Jawanda’s public outburst. He had found it mildly amusing. ‘†¦ all this uncertainty’s very damaging to the people who work at that clinic, not to mention the clients.’ But Gavin could muster neither pity nor indignation; all he felt was dismay at the firm grip Kay seemed to have on the intricacies and personalities involved in this esoteric local issue. It was yet another indication of how she was driving roots deeper and deeper into Pagford. It would take a lot to dislodge her now. He turned his head and gazed out of the window onto the overgrown garden beyond. He had offered to help Fergus with Mary’s garden this weekend. With luck, he thought, Mary would invite him to stay for dinner again, and if she did, he would skip Howard Mollison’s sixty-fifth birthday party, to which Miles seemed to think he was looking forward with excitement. ‘†¦ wanted to keep the Weedons, but no, Gillian says we can’t cherry-pick. Would you call that cherry-picking?’ ‘Sorry, what?’ asked Gavin. ‘Mattie’s back,’ she said, and he had to struggle to recollect that this was a colleague of hers, whose cases she had been covering. ‘I wanted to keep working with the Weedons, because sometimes you do get a particular feeling for a family, but Gillian won’t let me. It’s crazy.’ ‘You must be the only person in the world who ever wanted to keep the Weedons,’ said Gavin. ‘From what I’ve heard, anyway.’ It took nearly all Kay’s willpower not to snap at him. She pulled the salmon fillets she had been baking out of the oven. Gaia’s music was so loud that she could feel it vibrating through the tray, which she slammed down on the hob. ‘Gaia!’ she screamed, making Gavin jump as she strode past him to the foot of the stairs. ‘GAIA! Turn it down! I mean it! TURN IT DOWN!’ The volume diminished by perhaps a decibel. Kay marched back into the kitchen, fuming. The row with Gaia, before Gavin arrived, had been one of their worst ever. Gaia had stated her intention of telephoning her father and asking to move in with him. ‘Well, good luck with that!’ Kay had shouted. But perhaps Brendan would say yes. He had left her when Gaia was only a month old. Brendan was married now, with three other children. He had a huge house and a good job. What if he said yes? Gavin was glad that he did not have to talk as they ate; the thumping music filled the silence, and he could think about Mary in peace. He would tell her tomorrow that the insurance company was making conciliatory noises, and receive her gratitude and admiration †¦ He had almost cleared his plate when he realized that Kay had not eaten a single mouthful. She was staring at him across the table, and her expression alarmed him. Perhaps he had somehow revealed his inner thoughts †¦ Gaia’s music came to an abrupt halt overhead. The throbbing quiet was dreadful to Gavin; he wished that Gaia would put something else on, quickly. ‘You don’t even try,’ Kay said miserably. ‘You don’t even pretend to care, Gavin.’ He attempted to take the easy way out. ‘Kay, I’ve had a long day,’ he said. ‘I’m sorry if I’m not up to the minutiae of local politics the second I walk – ‘ ‘I’m not talking about local politics,’ she said. ‘You sit there looking as if you’d rather be anywhere else – it’s – it’s offensive. What do you want, Gavin?’ He saw Mary’s kitchen, and her sweet face. ‘I have to beg to see you,’ Kay said, ‘and when you come round here you couldn’t make it clearer that you don’t want to come.’ She wanted him to say ‘that’s not true’. The last point at which a denial might have counted slunk past. They were sliding, at increasing speed, towards that crisis which Gavin both urgently desired and dreaded. ‘Tell me what you want,’ she said wearily. ‘Just tell me.’ Both could feel the relationship crumbling to pieces beneath the weight of everything that Gavin refused to say. It was with a sense of putting them both out of their misery that he reached for words that he had not intended to speak aloud, perhaps ever, but which, in some way, seemed to excuse both of them. ‘I didn’t want this to happen,’ Gavin said earnestly. ‘I didn’t mean it to. Kay, I’m really sorry, but I think I’m in love with Mary Fairbrother.’ He saw from her expression that she had not been prepared for this. ‘Mary Fairbrother?’ she repeated. ‘I think,’ he said (and there was a bittersweet pleasure in talking about it, even though he knew he was wounding her; he had not been able to say it to anyone else), ‘it’s been there for a long time. I never acknowledged – I mean, when Barry was alive I’d never have – ‘ ‘I thought he was your best friend,’ whispered Kay. ‘He was.’ ‘He’s only been dead a few weeks!’ Gavin did not like hearing that. ‘Look,’ he said, ‘I’m trying to be honest with you. I’m trying to be fair.’ ‘You’re trying to be fair?’ He had always imagined it ending in a blaze of fury, but she simply watched him putting on his coat with tears in her eyes. ‘I’m sorry,’ he said, and walked out of her house for the last time. On the pavement, he experienced a rush of elation, and hurried to his car. He would be able to tell Mary about the insurance company tonight, after all. How to cite Part Four Chapter X, Essay examples