What is Innovation and can businesses encourage it Essay Example for Free

What is Innovation and can businesses encourage it Essay Innovation in business is the application of new ideas in any business process. This includes the products produced and the firm’s processes. It is therefore important for business to encourage innovation to enable them to be sustainable in the market in the long run CITATION Mar98 l 1033 (Mark, 1998). Marketing Research One of the key themes of marketing is for an organization to efficient, timely and customer-centered care and allows customers to easily make the right decisions. Marketing places emphasis on organizations sharing information with each other and working together in secure areas. It also provides updated information on highly specialized matters that are to be delivered immediately to the right place. Marketing is the source for all information for step-change in service delivery. Fairness is a key theme of the legal and ethical frame works of marketing. It proposes that consumers will likely compare their situations with other customers to ensure fairness. Fairness enables marketers to predict the responses of consumers to marketing actions. Marketers should able to differentiate between procedural and distributive justice to understand how consumers perceive fairness. Making fair decisions requires marketers to have forethought and intelligence to make a sale. It is wise to develop the moral fibers of fairness, because ethical problems often bite into profits CITATION She07 l 1033 (Shelton, Epstein, Davila, 2007). For example it is unethical to sell a product or service to consumers at different prices, with an aim of gaining financial advantage. When conducting a marketing transaction, it is unethical to charge an unreasonable price to a consumer. Every consumer expects to be treated fairly as this reflects on the overall corporate image of an organization. Ethical marketing efforts and decisions should suit and meet the needs of consumers, business partners and suppliers. Competitive analysis is essential in marketing as it helps a company to access any competitive threats to its development and penetration of the walk-in market. The organization is bound to enjoy a significant competitive advantage over any competitor who would try to penetrate the walk-in market. This assessment which is based upon  the company’s source of competitive edge stems from extensive customer list, qualified management personnel, in-depth knowledge and expertise of the marketing industry. An example of t his is the marketing research conducted by Apple Inc. before the rolling out of their products into the global market. They conduct thorough research on the consumers and come up with innovative products for the customers CITATION Jas09 l 1033 (Jason, Kenneth, Greg, 2009). Research and Development Marketing mix-promotional strategies also contribute to successful implementation with the right marketing delivered to the right consumers at the right time. Marketing has to be on-going to strengthen interest and promotional and multi-level to draw attention to progress of the company. Success of a company will depend on the support and contributions the partner organizations that are involved. The contribution and support succeeds if the individual partner companies feel they have benefits from the collaboration. Target Market is a key deliverable in marketing that can be used by Apple Inc. to establish an appropriate market for each segment. For maximum effectiveness, marketing to their clients should be targeted carefully to suit each of them comfortably. It must also be a frequent, consistent and on-going process throughout the lifecycle of the zoo. The available information has to be up-to-date and reliable. Apple can segment its market by focusing on the demographic variables of its clients. These include social class, gender, income, age and family lifecycle. This will give them competitive advantage since there will be a wide variety of data that will make it possible to measure consumer preferences for the activities in the zoo. Segmenting the target market based on demographic variables, will have a direct impact on the interests of the clients in zoo services CITATION How10 l 1033 (How is Google innovative? , 2010). The mechanisms for target marketing should be selected from the zoo sources depending on the audience and objectives each marketing piece. This will give the marketing team at Apple Inc. a thorough understanding of how often and how their clients use their services. Apple Inc.’s target market should be based on social class. This will ensure maximum effectiveness which is important since it reinforces the value of the benefits and gaining additional support. The using social class as their target market is to effect information sharing and to develop an effective collaborative model that can be replicated across its diverse services. Target marketing will allow the marketing team to maintain the effectiveness of its services through transition and influence clients of their target market to participate through the forums and avenues provided. Staff Benefits There are several benefits of innovation to the staff of any business. Of particular importance is the freedom of expression where the staffs are allowed to be creative and offer some of their ideas to the management. In the process of doing so it makes the staff motivated as it makes them part of the process of creation of ideas in the business. Google Inc. for instance allows its employees and staff to participate in the innovative process hence the creation of some of its successful products. In conclusion this essay explore the importance of innovativeness in any business and how it propels the business to unlevelled heights of success as seen in the example of Apple Inc. and Google CITATION She07 l 1033 (Shelton, Epstein, Davila, 2007). References Forrant, R. (2011). Approaches to Sustainable Development: The Public University in the Regional Economy. Massachusetts : Univ of Massachusetts Press. How is Google innovative? . (2010). Retrieved 2014, from Netease: http://money.163.com/10/0331/10/633K6P9700253VNE.html Jason, D., Kenneth, L., Greg, L. (2009). Who captures value in a global innovation network? : the case of Apples iPod. Mark, R. (1998). The definition and measurement of innovation Report No. 10-98. Melbourne: Melbourne institute working paper. Shelton, R. D., Epstein, M. J., Davila, T. (2007). The Creative Enterprise. New York: Greenwood Publishing Group. Thomas, H. (2008). Reverse Engineering  Google’s Innovation  Machine. Source document

Staying Connected Essay -- Technology, Social Medias, Smart Phones

What is the first thing we do when we get on our smart phone? Check Facebook, Twitter, and Instagram. It is amazing how society stays connected today. With the technology we have, social networking has reached new heights in popularity and usefulness. The applications to social media are endless; from sharing pictures, songs, microblogging, and online dating, there is something in it for everyone. With the endless possibilities of social media, people can use it as a wonderful thing or abuse it to become a bad thing. With great power comes great responsibility, and social media is no exception to the rule. Social media can have a negative impact on society for several reasons. One of the first and main issues is privacy. People put so much information on the internet that they would never tell a stranger. People put questionable pictures on Facebook that are later regretted when viewed by an employer or boss. On Facebook people fill out biographies of themselves from date of birth all the way to where they live. They might as well put their social security number on there for anyone to see. The number of identity thieves has risen drastically over the past decade. With internet stalkers looking up and knowing everything about their victims, it is easier than ever to steel someone’s identity. Another problem with putting information on the internet is that companies take this information and sell it for advertising purposes. From a sales person’s view, this is the perfect opportunity to save money. Marketing teams have been trying to figure out how to specifically target each potential customer as cheaply as possible. Today they have figured out the key to this: social media. Have you ever wondered how the advertisement that pops... ...ocial media has redefined the way we live, for better or worse. It has the potential to be one of the greatest inventions in history. But until citizens become responsible as a whole, we cannot handle this power quite yet. Overall social media does more harm than good today, but with future corrections and revisions this could change for the good of mankind. Works Cited Lee, Ellen. â€Å"Social Sites Are Becoming Too Much of a Good Thing.† San Francisco Chronicle (2006) Rpt. in Issues across the Disciplines. Ed. Jennifer Pickel. Vol. #11. New York City: The City University of New York LaGuardia College, 2011. 152-55. Print. McCarthy, Ellen. â€Å"Oh, What a Tangled Online Dating Web We Weave.† Washington Post, 2009. Rpt. in Issues across the Disciplines. Ed. Jennifer Pickel. Vol. #11. New York City: The City University of New York LaGuardia College, 2011. 152-55. Print.

Application Letter full block Essay

Chemical Merchants Company 100 B Dry Gutch Alley Makati City [City/State/Zip] Rainiebelle A. Biag 412 Blk 9A Lot 57 Brgy. N. Virata San Jose G. M. A Cavite 09099945141 rainiebellebiag@rocketmail. com Ms. Hendrix Rose Quinikis, I am writing to you to express my interest in the Business Development Representative position currently available at Chemical Merchants Company. I believe that I am an excellent fit for this position, given that I am a business management major in marketing management graduate, I have the independence and entrepreneurial skills that is required for a business development representative, I can take charge in encouraging revenue and cross-selling products to potential customers and clients that already exist and I know that my skills and qualifications prove my ability to fill that role. In the job description for the position that Chemical Merchants posted, there were some requirements that stood out to me. A Marketing Management Graduate. Required to manage office efficiency through support of systems and staff, setting clear objectives, and completing tasks with a deadline. Exceptional professional interpersonal skills a must, as the right. Can take charge in encouraging revenue and cross-selling products. My background and career goals seem to match your job requirements well. I am confident that I can perform the job effectively. Furthermore, I am genuinely interested in the position and in working for Chemical Merchants Company. Your firm has an excellent reputation and comes highly recommended to me I believe that after you have reviewed my application and resume you will see that I possess an excellent skill set which matches your requirements perfectly. If you have any further questions or require additional documentation, please feel free to contact me. Thank you for your time and consideration. Respectfully, Rainiebelle A. Biag

Hitlers Statement Before His Suicide

On April 29, 1945, in his underground bunker, Adolf Hitler readied himself for death. Instead of surrendering to the Allies, Hitler had decided to end his own life. Early in the morning, after he had already written his Last Will, Hitler wrote his Political Statement. The Political Statement is made up of two sections. In the first section, Hitler lays all blame on International Jewry and urges all Germans to continue fighting. In the second section, Hitler expels Hermann Gà ¶ring and Heinrich Himmler and appoints their successors. The following afternoon, Hitler and Eva Braun committed suicide. Part 1 of Hitlers Political Statement More than thirty years have now passed since I in 1914 made my modest contribution as a volunteer in the first world war that was forced upon the Reich. In these three decades I have been actuated solely by love and loyalty to my people in all my thoughts, acts, and life. They gave me the strength to make the most difficult decisions which have ever confronted mortal man. I have spent my time, my working strength, and my health in these three decades. It is untrue that I or anyone else in Germany wanted the war in 1939. It was desired and instigated exclusively by those international statesmen who were either of Jewish descent or worked for Jewish interests. I have made too many offers for the control and limitation of armaments, which posterity will not for all time be able to disregard for the responsibility for the outbreak of this war to be laid on me. I have further never wished that after the first fatal world war a second against England, or even against America, should break out. Centuries will pass away, but out of the ruins of our towns and monuments the hatred against those finally responsible whom we have to thank for everything, International Jewry and its helpers, will grow. Three days before the outbreak of the German-Polish war I again proposed to the British ambassador in Berlin a solution to the German-Polish problem — similar to that in the case of the Saar district, under international control. This offer also cannot be denied. It was only rejected because the leading circles in English politics wanted the war, partly on account of the business hoped for and partly under influence of propaganda organized by International Jewry. I have also made it quite plain that, if the nations of Europe are again to be regarded as mere shares to be bought and sold by these international conspirators in money and finance, then that race, Jewry, which is the real criminal of this murderous struggle, will be saddled with the responsibility. I further left no one in doubt that this time not only would millions of children of Europes Aryan people die of hunger, not only would millions of grown men suffer death, and not only hundreds of thousands of women and children be burnt and bombed to death in the towns, without the real criminal having to atone for this guilt, even if by more humane means. After six years of war, which in spite of all setbacks, will go down one day in history as the most glorious and valiant demonstration of a nations life purpose, I cannot forsake the city which is the capital of this Reich. As the forces are too small to make any further stand against the enemy attack at this place and our resistance is gradually being weakened by men who are as deluded as they are lacking in initiative, I should like, by remaining in this town, to share my fate with those, the millions of others, who have also taken upon themselves to do so. Moreover I do not wish to fall into the hands of an enemy who requires a new spectacle organized by the Jews for the amusement of their hysterical masses. I have decided therefore to remain in Berlin and there of my own free will to choose death at the moment when I believe the position of the Fà ¼hrer and Chancellor itself can no longer be held. I die with a happy heart, aware of the immeasurable deeds and achievements of our soldiers at the front, our women at home, the achievements of our farmers and workers and the work, unique in history, of our youth who bear my name. That from the bottom of my heart I express my thanks to you all, is just as self-evident as my wish that you should, because of that, on no account give up the struggle, but rather continue it against the enemies of the Fatherland, no matter where, true to the creed of a great Clausewitz. From the sacrifice of our soldiers and from my own unity with them unto death, will in any case spring up in the history of Germany, the seed of a radiant renaissance of the National Socialist movement and thus of the realization of a true community of nations. Many of the most courageous men and women have decided to unite their lives with mine until the very last. I have begged and finally ordered them not to do this, but to take part in the further battle of the Nation. I beg the heads of the Armies, the Navy and the Air Force to strengthen by all possible means the spirit of resistance of our soldiers in the National Socialist sense, with special reference to the fact that also I myself, as founder and creator of this movement, have preferred death to cowardly abdication or even capitulation. May it, at some future time, become part of the code of honor of the German officer — as is already the case in our Navy — that the surrender of a district or of a town is impossible, and that above all the leaders here must march ahead as shining examples, faithfully fulfilling their duty unto death. Part 2 of Hitlers Political Statement Before my death I expel the former Reichsmarschall Hermann Gà ¶ring from the party and deprive him of all rights which he may enjoy by virtue of the decree of June 29th, 1941; and also by virtue of my statement in the Reichstag on September 1st, 1939, I appoint in his place Grossadmiral Dà ¶nitz, President of the Reich and Supreme Commander of the Armed Forces. Before my death I expel the former Reichsfà ¼hrer-SS and Minister of the Interior Heinrich Himmler, from the party and from all offices of State. In his stead I appoint Gauleiter Karl Hanke as Reichsfà ¼hrer-SS and Chief of the German Police, and Gauleiter Paul Giesler as Reich Minister of the Interior. Gà ¶ring and Himmler, quite apart from their disloyalty to my person, have done immeasurable harm to the country and the whole nation by secret negotiations with the enemy, which they have conducted without my knowledge and against my wishes, and by illegally attempting to seize power in the State for themselves. . . . Although a number of men, such as Martin Bormann, Dr. Goebbels, etc., together with their wives, have joined me of their own free will and did not wish to leave the capital of the Reich under any circumstances, but were willing to perish with me here, I must nevertheless ask them to obey my request, and in this case set the interests of the nation above their own feelings. By their work and loyalty as comrades they will be just as close to me after death, as I hope that my spirit will linger among them and always go with them. Let them be hard but never unjust, but above all let them never allow fear to influence their actions, and set the honor of the nation above everything in the world. Finally, let them be conscious of the fact that our task, that of continuing the building of a National Socialist State, represents the work of the coming centuries, which places every single person under an obligation always to serve the common interest and to subordinate his own advantage to this end. I demand of all Germans, all National Socialists, men, women and all the men of the Armed Forces, that they be faithful and obedient unto death to the new government and its President. Above all I charge the leaders of the nation and those under them to scrupulous observance of the laws of race and to merciless opposition to the universal poisoner of all peoples, International Jewry. Given in Berlin, this 29th day of April 1945, 4:00 A.M. Adolf Hitler [Witnesses]Dr. Joseph GoebbelsWilhelm BurgdorfMartin BormannHans Krebs * Translated in the Office of United States Chief of Counsel for the Prosecution of Axis Criminality, Nazi Conspiracy and Aggression, Government Printing Office, Washington, 1946-1948, vol. VI, pg. 260-263.